Small Business Guide to Google Analytics
Do you know what’s driving leads/sales to your website? Google Analytics can tell you.
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website’s performing.
| Have you use Google Analytics Before? | NO | Beginner’s guide to Google Analytics |
| YES | ||
| Have you installed Google Analytics? | NO | Get started with Google AnalyticsInstalling Google Analytics tutorial |
| YES | ||
| Have you set up your Goal Tracking | NO | Setting up goal tracking |
| YES | ||
| Have You Set Up E-Commerce Tracking? | NO | How to use e-commerce trackingSetting up e-commerce tracking |
| YES | ||
| Have you Set Up Site Search? | NO | Set up and configure site search |
| YES | ||
| Know your Interface Around the Interface? | NO | Interface navigation |
| YES | ||
| Do you Know How to use Annotations? | NO | Google Analytics annotations |
| YES | ||
| Do You Know Which Metrics to Track? | NO | 3 metrics beginners should watchWeb metrics & KPIs for small businesses |
| YES | ||
| Know How To Track Email &/Or Advertisement? | NO | Creating custom campaigns |
| YES | ||
| Know What Advance Segments are for? | NO | Single segment reporting |
| YES | ||
| Have you Set Up Useful Dashboard | NO | 5 insightful Google Analytics dashboardsDownload small business dashboard |
| YES | ||
| Have you Set Up Custom Alerts | NO | Using custom alerts |
| YES | ||
| Do Your Analytics Report Drive Action | NO | Drive more traffic to your websiteImprove your online checkout |
| YES | ||
| Know How to check It’s all Set Up Right? | NO | Check you’ve got Analytics on every page Troubleshooting tracking setup |
| YES | ||
| Know What to Do If Your Traffic Drops | NO | What to do when Google traffic dropsSEO diagnosis for non-SEOs |
