SEO Watch: What’s In A Name?

The names that you give your pages really matter to Google. If you can include keywords in the actual file name of the page, then those will count a lot towards the ranking of that page on search results.

So if you are adding a new ‘Leather shoes’ product to your store, make sure the product page is called something like ‘leather-shoes. html’ rather than something like ‘shoes-a345.html’.

Once you have settled on a name for the page, don’t change it as Google will see it as a completely new page and you will have to start building rankings for that page again from scratch.

If you take SEO services from Team discovery we will guide you in making the changes that will help you rank well.

You can learn more about our SEO services at Team Search Engine Optimisation Services.