Pinterest Guide To Social Media Sharing: What, When & How To Share

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Pinterest – The Branding Network

Pinterest facts & figures

  • Pinterest has 100 million active users worldwide and
  • gets up to 300 million page views a day.

Tips for cross-promoting your blog posts on Pinterest

On Pinterest, you can organize your images on specific pinboards, which helps you to create a visual brand identity. Everything visual from photos, screenshots, infographics to posters is allowed.

How to share on Pinterest:

While the image remains the most important part of a pin, the description gives more information about what the pin is. You may describe and comment your images in 500 characters.

  • Post the featured image for your blog post on Pinterest with a link to your original blog post.
  • 150- to 300-word descriptions work best to convince users to click.
  • The description is also an opportunity to add in your desired searchable keywords.
  • Add focus keywords in form of #hashtag in your pin description, so that your pins are easier to be found.
  • Adding a link to your pin descriptions can increase clicks to your site, because users can click on the pin to actually travel to your site.
  • Calls to action (CTAs) in your pin description encourage users to take a desired action. Popular examples of CTAs that work well include: Repin, Learn More, Enter Our Sweepstakes or Buy Now.

When to post and how often to share on Pinterest:

People are most likely to read your post in the early morning hours before work and after work in the late afternoon. Remember the time difference when you post for international clients.

  • The best times to post on Pinterest:
    • Pinterest is around midday from 12 a.m. – 2 p.m. and
    • in the evening from 7 p.m. – 10 p.m. and
    • also post on weekends.
  • How often to post on Pinterest:
    • Post your featured image of your blog post for initial promotion.
    • Then post all suitable images of your blog post.
    • Share all sharable images from your post gallery successively over the following days to re-share your post on Pinterest.

Pinterest Tools:

  • Pinterest Business Suite: Analytics suite with insight statistics on profile views, board views, clicks on pins.
  • Autopin: automation software for Pinterest based on filters for auto-follows and likes and board invites.

 

Copyright Source: blog2social.com.

 

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