LinkedIn Guide To Social Media Sharing: What, When and How To Share

LinkedIn – The International Business Network

LinkedIn facts & figures

LinkedIn is the biggest international business network. The network mainly serves the purpose of contacting and networking with business contacts, recruiting high potentials and communicating business news and developments.

LinkedIn has 433 million members worldwide and
820 million page visits a day.

Tips for cross-promoting your blog posts on LinkedIn

LinkedIn allows you to post on your profile, on business- and focus pages and on LinkedIn groups. You cam also re-publish your blog post on LinkedIns Content Network LinkedInPulse.

How to share on LinkedIn:

Sharing your blog post along with an image and link to your post works best.
A LinkedIn post should not be longer than 600 characters.
On pages, only the first 463 characters are displayed.
Updates in your stream show your post along with the first 238 characters of your comment.
Share your blog post on your profile, as well as on your business page and focus page at different times and with different comments.
Make your comments personal and engaging: ask questions or make your statement to encourage engagement with your post.
How-to postings perform best for post views, likes, comments and shares than any other post type, list posts also perform well.
Posts with images work better than posts with text only.

When to post and how often to share on LinkedIn:

People are most likely to read your post in the early morning hours before work and after work in the late afternoon. Remember the time difference when you post for international clients.

The best times to post on LinkedIn
- in the morning between 8 a.m. and 10 a.m. and
- between in the afternoon 4 p.m. and 6 p.m.
- Posts published on Thursdays get the most average total views, followed by Sundays.
How often to post on LinkedIn:
- Post your blog post once for initial promotion.
- Post recurring updates to your profile once a week, then slow down to every 3-4 month on your profile, but not on your page.
- Also post to your business page and / or your focus page depending on your content but do so at different days/times.
- Post your blog content in groups, but do not just copy & paste, but use different comments depending on the group and target audience and post on different days and times.
- Re-publish your blog content on LinkedIn Pulse.

LinkedIn Tools:

Crystalknows: Crystal gives you personality information for everyone you contact, coaching you to get their attention, win their trust, and earn their business.
LeadFuze: quickly gather contact information then send personal emails and follow-ups to them automatically.
Outro: Outro quickly finds and connects you to new potential clients, employees, partners, investors, and more, within your organization’s immediate and extended network.
discoverly: See information from social networks as you browse

A Picture is Worth a Thousand Words

Visual content is increasingly important for blogging as well as for posting on social networks. Posts with images or videos are more likely to get attention than bare text.

Sharing your images successively will extent the lifetime of your posts and will also have an impact on your visibility in the search engines. Shared images with links will provide more possible search hits and backlinks to your blog. So, sharing your blog post images on social networks such as Pinterst, Instagram or Flickr can gain more outreach for your blog.