Instagram Guide To Social Media Sharing: What, When & How To Share

Instagram – Photo Sharing in Real Time

Instagram facts & figures

• 400 million users worldwide use Instagram each month and
• the network is visited 770 million times per day.

Whereas Pinterest is focused on brand communication, Instagram is real time communication with images. Unlike Pinterest, Instagram provides a unique square size for all images, which is 1080 px in width by 1080 px in height. Especially food, lifestyle and fashion bloggers use Instagram for sharing and networking. However, the network is also suitable for corporate communications.

Tips for cross-promoting your blog posts on Instagram

Whereas on Pinterest, images are organized in albums on pinwalls, Instagram displays all images in a single stream.

The lifetime of an image post on Instagram is much shorter than on Pinterest. Most interaction takes place within the first few hours after posting. Despite the focus on hashtags, images on Instagram fall much faster into oblivion than pins on Pinterest.

How to share on Instagram:

• Comments can be up to 2200 characters, of which only the first three lines are displayed in the feed. #Hashtags are very important on Instagram, so many comments consist of #hashtags only. Be sure to add your focus keywords in your comments.
• Use the key words of your blog post as hashtags, so that as many Instagram users as possible will find your picture.

When to post and how often to share on Instagram:

People are most likely to read your post in the early morning hours before work and after work in the late afternoon. Remember the time difference when you post for international clients.