How search works – from algorithms to answers

In the last few years we have witnessed a “coming to terms” for our SEO industry over just how powerful Search Engine algorithms have become.

Back in 2006, was really the start of this era of Search Engine dominance.

Recently, we are starting to see signs of the by-products of these powerful algorithms, like Google Panda and Penguin. Like any changing industry, the “old school” crowd says “SEO is dying”, but what we are really seeing is a paradigm shift in how SEO is defined. Search Engines like Google have become so “smart” that people are turning to new different technology to explain their situation and chart their way out of it.

Now, even my grandparents know what Google is, and not surprisingly, Search Engines are embracing the fact that the everyday “non-tech” person wants to understand what goes on behind the scenes. Google, for instance, just released this very detailed site on how a Search Engine works. On the site, Google explains all of the detailed components to Search, and tucked away seemingly very anonymously, is the all-important “Site & Page Quality” section, which is of course, is high on Google’s agenda at this point in time.