…how do I use LinkedIn?

One could never truly decide which is the most influential social media platform. For those with B2C products it might be FaceBook or Pinterest, for journalists it might be Twitter or LinkedIn. LinkedIn is currently one of the most important social media platforms for B2B services. Therefore, for small business owners it is important we use it correctly.

I cannot function without my smart phone. There are so many opportunities to engage on social media using your smart phone. Make sure you download the LinkedIn app and post on the go. This helps you to create interesting personal blogs about the things that you are doing.

LinkedIn is very much a platform for you to show your professionalism in your field. It is wise to plan posts so that you don’t look the fool.

LinkedIn is a great tool to see exactly who is viewing what you are doing. You get to see everything about a person who looks at your LinkedIn page. If you had this technology on your website you could be paying 199.99 per month for the same kind of insight LinkedIn gives you. So always check who is engaging with your blog posts!

LinkedIn does provide a premium package at around £60 a month. It is a useful tool to be able to search your niche. It is not overly important if you don’t know much about marketing, but if you do then it is a must have!

LinkedIn allows you to make as many blog posts as you like. Utilise this! If you are an expert in your field, then you should be able to write reams and reams of information about it. Think about all of those 2,000 word essays you wrote when you were younger!