Google+ Guide To Social Media Sharing: What, When and How To Share

Google+ – Google’s Social Network

Google has been around since 2011 and was launched to counterattack Facebook and has collected more than 3 billion users, but the number of users is a bit tinted. In order to speed up the collection of community members, Google connected other services such as Gmail, Drive, YouTube, Hangouts and many others. So, whenever you register for any of Googles services you automatically have a Google+ account. However, only 25 million Google+ users have ever posted on the platform and only 4-6 million among these are really active.

Similar to Facebook and LinkedIn, Google+ provides personal profiles, business pages and groups and allows for a wide variety of posts, including images, videos or polls.

However, the big advantage of Google+ is its seamless integration with all other Google services. Also, Google+ makes it much easier to invite people to your network than Facebook or LinkedIn. You simply add them to your circles and mark them as a family member, friend or colleague. You can also add people back in return for adding you.

Even if your main outlets are Twitter, Facebook and LinkedIn, cross posting to Google+ still makes a lot of sense, since most of your pals and targets are very likely to have a Google+ account. Active profiles on Google+ have an impact on the ranking in Googles search engine, so it is definitely worth using it.

Google facts & figures:

Google+ has 3 billion users worldwide and
100 million page visits a day.
The network serves primarily company communications and expert talk, so its most active users are communication experts, SEOs and bloggers.

Tips for cross-promoting your blog posts on Google+

As on Facebook, you can share your blog post on your personal profile, on your company’s page and on Google+ groups. The rules for posting are also similar to Facebook, but not in every aspect.

How to post on Google+:

Posts with #hashtags work better on Google+ than on Facebook.
There is no limit for the length of your post to characters and on Google+ longer introductions for your post work best for engagement: tell your followers why they should read and share.
A length of 156 characters in two or three sentences works best for engagement.
The more you post, the more engagement you get. Three posts a day work best for engagement.
Share your blog post on your profile as well as your page and in groups, but at different times and with different comments.
Make your comments personal for more engagement.

When to post and how often to share on Google+:

The best times to post on Google+
- in the morning from 7 a.m. – 10 a.m. and
- in the afternoon from 2 p.m. – 3 p.m.
How often to post:
- Post your blog post once for initial promotion
- Also post to your page and relevant groups, but do so at different days and times and use different comments
- Re-share your evergreen content every 2-3, but only on your stream.

Google+ Tools:

Photo Backup: Back up photos and videos from your Windows or Mac computer and whenever you connect a phone, camera or storage card.
Google Drive: you can share password-protected documents, presentations, slideshows and PDF with your Google+ audience
Auto Awesome: Create collages or animations with your photos.