How to Share on Facebook: What, When and How To Share

Facebook – The Most Popular Social Network

The premiere social network ranks among the leading popular social networks worldwide.

Facebook facts & figures

Facebook has 1.654 million users worldwide
The site gets 7,2 billion page visits a day
Facebook is primarily used for private conversions, but it’s great for brand marketing in B2B and B2C communications, too.

Tips for cross-promoting your blog post on Facebook

Facebook gives you a lot of freedom to present your content. Text posts work as well as images and videos. There is practically no limit for the length of a Facebook post. However, only the first 480 characters are displayed in the stream, the rest is hidden behind the “show more”-button. So make sure you put the essence of your message into these first 480 characters.

How to share on Facebook:

Facebook allows you to promote your blog post on your profile, your pages and in Facebook groups. Publishing your blog post along with a video or picture works best.

Post with images and questions work best.
Facebook posts with less than 50 characters are more engaging than longer posts.
However, posts that link to longer form articles over over 1,000 words get the most engagement.
Posts without hashtags get more interaction, but they are more difficult to be found.
Personal comments work best for interaction. When you share a blog post on Facebook always add a personal and engaging comment on why your followers shall read, like or share your post.
Encourage your readers to share their opinion. Ask questions to get more response: What, Why, Who, When, Which, Would, How.
Videos that are directly embedded get over six times the engagement of embedded YouTube videos.
The 7 popular post types on Facebook:
- Photos (with no link)
- Question Posts
- Video
- Giveaway Posts
- Links (with or without image)
- Coupons/Promotions

When to post and how often to share on Facebook:

The best times to post on Facebook
- in the afternoon from 1 p.m. – 4 p.m.
- in the evening from 6 p.m. – 10 p.m.
- also on weekends
How often to post on Facebook:
- Promote your blog post once for initial promotion
- Engagement generally increases with more than one posts per day, but decreases with more than two posts.
- Share your blog post on your profile as well as your page and in groups, but at different times and with different comments.
- Re-share your evergreen content every 2-3 month, but only on your profile.

Facebook Tools:

Pagemodo: Pagemodo simplifies Facebook Advertising from start to finish. Create your ad in the intuitive design studio, reach your audience with simplified targeting tools, and optimize future Facebook ads with user-friendly analytics.
Heyo:Use Heyo to easily create sweepstakes, contests, and campaigns that publish to mobile, Facebook, and anywhere on the web.
Likealyzer: LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages.
fanpagekarma: Analyze your profiles – and your competitors. With KPIs, analyses and reports. Monitor your success and increase your social reach every day.